Fritrak was born from mind of three young entrepreneurs that due to their age no longer have any relationship with universities. The business idea come from their know-how about shipping and logistic. They have lived and experienced on their own shipping's problems and needs. Intuition starts from the fact that the global market (and internet technlogy) has not be used to improve and optimize shipping services.
Basic idea: give to small transporters the visiblity and technical power of great transportation companies.
Platform development requires the development of
- routes matching algorithms
- costs estimating algorithms
- routes optimizing algorithms